Word of mouth marketing (WOMM) has always been one of the most effective and popular promotional techniques in offline and online businesses. It is a marketing strategy that involves personal testimonies about a particular brand or service from a satisfied client. Then, this client puts his or her reputation on the line to tell customers, and hopefully, convince them to also give the product or service a try. In this article, let's talk more about WOMM and the advantages which come with it.
The main reason why a lot of entrepreneurs like WOMM is because of its unparalleled capacity to recommend. For some reasons, it's impossible to take personal commendations for granted. When you hear someone speaking about a product or service so well, you instinctively feel the urge to give it a try too. It seems like you also want to have a share of his or her wonderful experience. And you feel this even without the help of any poster or TV commercial.
Another benefit of viral buzz marketing is it establishes a brand more firmly. Because it depends largely on nurturing relationships with customers, businesses are able to reach out to their clients on a much closer level. There's always a direct interaction between them, hence the online business brand is built more strongly. It, too, becomes more personalized.
Now, once a brand becomes very real to clients, it's no longer difficult to encourage loyalty. This loyalty then leads to a higher level of promotion and finally, this promotion gets the brand established well.
Word of mouth marketing is also cost effective. Many marketing techniques require out-of-the-pocket investments. Think of running an ad over the radio or the newspaper, or printing posters and flyers for distribution. All these would require several hundreds, if not thousands of dollars. With WOMM though, you won't have to shell out a dime. Just provide your clients with top-quality product or service and they'll be more than willing to do the promotion for you. Of course, you may opt to give these people some token of gratitude like a coupon or voucher for their next purchase. This is as good as telling your clients that you appreciate their efforts.
Moving on, WOMM is also beneficial because it inspires and urges you to come up with better products and services. Keep in mind that you are hugely reliant on the loyalty of your clients. Hence, you must exert effort in keeping them devoted to you. Of course, you can't do this is if the quality of the product or service is inconsistent. It has to be excellent at all times. Otherwise, your clients would look for someone else who could provide them the satisfaction they need.
These are just a few advantages of word of mouth marketing. There are still a lot of benefits that can go with them, but these alone are already amazing, don't you agree? If you can experience all these and more, then it's no longer surprising why WOMM remains to be one of the most favorite marketing techniques for all seasons.
The main reason why a lot of entrepreneurs like WOMM is because of its unparalleled capacity to recommend. For some reasons, it's impossible to take personal commendations for granted. When you hear someone speaking about a product or service so well, you instinctively feel the urge to give it a try too. It seems like you also want to have a share of his or her wonderful experience. And you feel this even without the help of any poster or TV commercial.
Another benefit of viral buzz marketing is it establishes a brand more firmly. Because it depends largely on nurturing relationships with customers, businesses are able to reach out to their clients on a much closer level. There's always a direct interaction between them, hence the online business brand is built more strongly. It, too, becomes more personalized.
Now, once a brand becomes very real to clients, it's no longer difficult to encourage loyalty. This loyalty then leads to a higher level of promotion and finally, this promotion gets the brand established well.
Word of mouth marketing is also cost effective. Many marketing techniques require out-of-the-pocket investments. Think of running an ad over the radio or the newspaper, or printing posters and flyers for distribution. All these would require several hundreds, if not thousands of dollars. With WOMM though, you won't have to shell out a dime. Just provide your clients with top-quality product or service and they'll be more than willing to do the promotion for you. Of course, you may opt to give these people some token of gratitude like a coupon or voucher for their next purchase. This is as good as telling your clients that you appreciate their efforts.
Moving on, WOMM is also beneficial because it inspires and urges you to come up with better products and services. Keep in mind that you are hugely reliant on the loyalty of your clients. Hence, you must exert effort in keeping them devoted to you. Of course, you can't do this is if the quality of the product or service is inconsistent. It has to be excellent at all times. Otherwise, your clients would look for someone else who could provide them the satisfaction they need.
These are just a few advantages of word of mouth marketing. There are still a lot of benefits that can go with them, but these alone are already amazing, don't you agree? If you can experience all these and more, then it's no longer surprising why WOMM remains to be one of the most favorite marketing techniques for all seasons.
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