Tuesday 23 October 2012

Simple Ways On How To Secure Your Promotional Videos

By Reed Slidell


Through time, the cyberspace continues to overflow with promotional videos which come in the form of filmed SEO tutorials, customer testimonials and free short courses. All of them are part and parcel of the marketing efforts most businesses do to attract the attention of their target market.

Internet users desire to acquire information as quick as possible. In response to this, businesses are creating and posting relevant clips online in a snap. They do this without even thinking about the security of their original content. Owners or producers must understand that without proper security, their masterpieces can be easily distributed without their permission.

To combat similar situations from happening to your business, here are some insights which can help you secure all your promotional videos.

Choose Online Streaming - Choose online streaming over progressive download. Both are key in the distribution of the social media message or information contained in your videos. However, it is online streaming that gives the owners full control over the distribution of the content.

The birth of YouTube brought about the existence of progressive download. As security is not tight with this hosting option, anyone can simply watch, download and save video files in their computer without asking the permission of their owners. Also, there is liberty to repurpose these files to their hearts content.

This is not advisable for clips that are high in original content and exclusive information. If your web video production is characterized by this, it is best that you opt for online streaming. It comes with a great feature which disallows storing of streamed clips. This allows you to choose specific people whom you want to view your videos. Also, you can limit the extent of time and information you are to send the viewers.

Indicate Access Controls - In here, you will help the cooperation of other people who are working with you to create your digital clips. Are you creating an online course? If yes, instruct your team not to share any information about it to anyone else. This is actually the first step to take as any leakage in your production can harm the entire project you are working on.

Secure Sockets Layer - The Secure Sockets Layer allows the encryption of your video stream to come in between the server and the browser of the internet user. This process secures all important data about your video in the form of illegible and incomprehensible text in the internet. This is the opposite of what happens in YouTube. You would notice that, in there, everything about the video appear in readable characters. More so, the message they convey is understandable.

Although the cyberspace is filled with ingenuous films, only a few seem to have secured content. This could either be caused by ignorance or by the lack the lack of initiative from the owners to safeguard and claim ownership over their craft. Do not let this to happen to any of your well-made and innovative promotional videos. Take charge over the creation and distribution of your content.




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